The latest move by the Electronic Transactions Development Agency (ETDA) reflects growing policy pressure on the government to regulate Thailand’s e-commerce sector for greater transparency and fair competition. The urgency has increased as new players such as TikTok rapidly expand their role as full-fledged marketplaces but remain outside clearly defined legal frameworks.

Today, it is hard to imagine any executive who does not use Generative AI in their work. At the very least, most will rely on AI for information searches and gathering insights on various issues.

As AI becomes more advanced—say, with the arrival of GPT-5—executives must also upgrade themselves to become “Version 5 Leaders,” demonstrating that they can harness AI as a transformative force within their organizations. To do so, leaders should show their competency in using Generative AI based on three key principles: